Duuabl launches web booking – home and repair services are now closer than ever
If you’ve ever tried to find a plumber, an electrician, or someone to simply fix your bathroom grout, you know how complicated it can be. Hours of Googling, asking in Facebook groups, chasing down recommendations—and still wondering: will they even show up? And if they do—will the job actually get done properly?
A fragmented market with inconsistent quality
In Estonia—as in many countries—the home repair and construction services market is highly fragmented. Many professionals work as micro-entrepreneurs or sole traders, organizing their workflow with phone calls, notebooks, and gut instinct. According to a 2020 McKinsey report, construction remains one of the least digitized industries in Europe.
This digital gap often leaves customers facing unclear prices, complicated communication, and a lack of reliability. For service providers, it means poor visibility, inefficient planning, and limited opportunities for business growth.
These are the very problems that Duuabl is solving.
Built to serve both the customer and the professional
Already known as Estonia’s leading home and repair services app, Duuabl has now taken a big leap forward by launching its web booking . Customers—both individuals and businesses—can now order services not just through the app, but also directly on the web, quickly and transparently.
“Our mission from day one has been to make service booking simple, high-quality, and transparent,” says Tavi Maastik, CEO of Duuabl. “Launching web orders is a logical next step to reach a broader customer base and offer a modern solution on any device.”
But this isn’t just about being online. Duuabl has completely transformed how the platform works. Instead of giving customers a long list of available workers to choose from, Duuabl now uses an intelligent matching system to automatically assign the right professional to the right task.
“The goal of the customer shouldn’t be to browse through endless profiles and hope for the best,” Maastik emphasizes. “The goal is to get the job done right—and our job is to find the best person to do it.”
The results speak for themselves: in 2024, over 82% of Duuabl bookings came from returning customers. That’s a clear sign the model is working—and people trust it enough to come back.
A dashboard that puts the customer in control
With the launch of web bookings, Duuabl also introduced a new digital workspace for customers. It’s a personal command center that allows users to track their bookings, communicate in real time with service providers, view service history, and stay on top of all the important details.
This transparency and control builds confidence—something that’s often lacking in traditional repair service markets.
Technology that truly empowers professionals
Duuabl’s innovation isn’t just about making life easier for customers. It’s equally focused on the other side of the screen: the professionals. Many skilled tradespeople still operate without digital tools, relying on outdated practices and informal workflows.
Duuabl gives them access to tools that help them organize their work, plan better, and grow their income sustainably.
“The market is fragmented and the digital divide between customer and specialist is widening,” says Kaspar Triebstok, Duuabl’s CTO. “Our job is to bridge that gap. Just as Bolt empowered drivers, we’re doing the same for professionals in the repair and maintenance space.”
From business to home – serving every customer
Over the past two years, Duuabl has focused heavily on building a strong B2B foundation—partnering with large real estate and facility management companies. Now, with a solid business customer base, Duuabl is doubling down on making services more accessible to everyday consumers.
“The quality and reliability of our services are the main reasons why customers return,” says Maastik.
Ending fragmentation – bringing home services into the 21st century
Duuabl’s mission is not just to make service ordering more convenient—it’s to revolutionize an entire industry that has been left behind in the digital era. The days of door-to-door searching are over. Quality service should be just one click away.
📍 Try it yourself!
Repair and build the easy way
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